We have now evolved to not only carry laptops on our person, but also smartphones and tablets. We watch our videos on many screens like digital TVs, projectors, in-car DVD players and so on. THE RISE OF THE MULTI-DEVICE CONSUMERįast forward to 2013. They were right – VHS players are now almost extinct.

They were afraid that if they did not do so, all their precious memories and video collections would soon be lost. Remember in the early 2000’s, people were tirelessly converting their old VHS tapes to DVDs. We’re finding ourselves in the midst of this decade’s “tape-to-digital”- like crisis. Ever had trouble sending a video from your iPhone to others? Ever seen this error? Now, if there is anything more painful, it would be the process of sending long videos from phones (and I mean the smart ones) to other people. Why didn’t I have that video on my iPad and Galaxy S4? I would never tire of watching it. It was so exciting and exasperating to see that video from 2 years ago. Think about it – When was the last time you watched that video of your kids on the beach from 5 years ago? Or that video of your epic bathroom project that is stuck in that folder in the corner of your hard drive? I recently saw a video of my then 3-year old son reciting the entire “ The OK Book” from memory (even before he had started reading).

Even the really important memorable ones.

We would accidentally rediscover these videos once in a while and be surprised why it had taken this long. Once upon a time, in a land not too far away, videos used to be trapped on the devices they were stored on, with no way to be easily shared or viewed on other devices.

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