WhatsApp Business also comes with the “Quick Reply” feature, which lets people send predefined replies regarding frequently asked questions. Employees can easily identify which app is for their personal use and which one is for business purposes since WhatsApp Business has a different logo. WhatsApp Business was released in 2018 and is specially designed for small businesses to let people use two accounts on the same phone without having to use another standard WhatsApp account. WhatsApp users can send messages for free regardless of the word count, the content type, and the number of contacts, and enjoy other free messaging services. Most WhatsApp users are Millennials and Generation Y members who have enjoyed the benefits of free messaging, especially relative to historically expensive SMS. The standard WhatsApp is commonly used for personal purposes, while both WhatsApp Business and WhatsApp Business API can be used for official company operations. Companies also understand the importance of archiving such messages to become compliant with the various regulatory requirements to which they are subject.ĭue to the popularity of WhatsApp, many people are using different versions of the application for various purposes. Many financial services organizations have already understood the effectiveness of WhatsApp in their operations. The business sector is already seeing the common use of WhatsApp among financial advisers, asset managers, wealth managers, bankers, traders, and others, and it already enjoys their loyalty and that of their clients. The use of WhatsApp for both personal and business purposes is widespread and growing.

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